Why do we need marketing? The answer is simple: to grow business and brand awareness. Increasing brand recognition is the way businesses develop. However, small company owners work with diverse responsibilities and large organizations can delegate to different employees and units. Because of this lack of time and resources, digital marketing is often the business aspect that gets pushed to the side. For small businesses, digital marketing is often considered too costly and time-consuming to pursue. But if we look at the statistics, we will see that search engines and social media networks have become vital marketing channels. Therefore, Your business should have a strong presence on both. According to HubSpot, only 29% of people want to talk to a salesperson to learn more about a product, while 62% will consult a search engine. Google found that 4 in 5 consumers use search engines to find local information and they search for things like store address, business hours, product availability, and directions. 66% of small business owners say that finding new customers is a top concern for them. Is that the main goal for you too? If it is, you should know if your business's digital marketing campaign is heading in the right direction or not. Here are 10 signs your business needs marketing help. YOU’RE LACKING SKILLSETS Many small business owners don’t understand the difference between Google Analytics and Google Search Console. A lack of knowledge of both tools means you need the help of a digital marketing consultant. There are so many areas of marketing between design, development, content creation, analytics, SEO rankings, campaign optimization – it’s hard for one sole person to be 100% knowledgable in every area of digital marketing. When you hire out, you reap the benefits of the agency’s seasoned expertise along with their new perspective. As an agency, it’s our job to keep up with digital trends and predict what capabilities and marketing actions will be most vital for the coming year. We have the time dedicated to choosing the best strategy for your business and we have the expertise to implement it as well. YOU DON’T KNOW IF YOUR MARKETING IS WORKING If you haven’t dedicated time to make marketing a priority, then you probably don’t even know if your efforts are working. Maybe Your website gets a lot of traffic but receives a low number of sales. There are many reasons why a website could be receiving a big number of daily visits and still have low sales. It could be that your website is poorly designed to convert visitors. It could be that you’re not currently employing a smart pricing strategy that promotes sales. Without analytics, you’re setting yourself up for a marketing failure. Digital marketing agencies live and breathe data. As their client, you are the number one priority which means with our knowledge and experience even the smallest digital marketing effort is effective. YOUR COMPETITORS ARE DOMINATING ONLINE If your competitor is working with an agency, it’s a sign that they are investing in digital marketing because they see how it drives their business. The only way to combat this is to be as good as or better than them. When people search for your brand name in search engines and your business doesn’t appear first or take over the whole first page, it creates a little bit of distrust in customers. People use search engines to learn more about businesses before doing business with them. By working with a marketing agency, your company is given a team with a fresh perspective on your company with a diversity of ideas and skills in the digital world. YOUR WEBSITE IS OUTDATED Web designs get outdated very quickly these days. Many small business owners argued that their website designs aren’t outdated because they were made 2 or 3 years ago. Remember, your website is the face of your brand. New technologies, tools, and solutions are introduced almost every year. A website should be visually pleasing and informative and with an outdated one, you may be lacking these qualities. The most visited websites in the world like Google, Facebook, Linked In, Twitter are continually changing some things in their designs to offer users a new and better experience. YOUR BUSINESS ISN’T GETTING NEW LEADS If your sales have appeared to plateau or even decrease recently, it could be due to a lack of effective marketing. Marketing and sales are a codependent relationship. So you need a dedicated marketing team to help develop an inbound marketing strategy that will reach your key customers — where they are, with content they want to see, and when they want to see it. Ultimately, the goal of a marketing agency is to increase revenue by improving brand awareness and increasing traffic on your company’s website and social media pages.